Family Date

Today I am used to jogging in the morning, and hair cut in salon after my breakfast in Cafe De Coral. I find myself is quite used to enjoy my lifestyle in Hong Kong rather than in Dongguan city, China.

Last night I went to Peoples' Mobile shop in New Town Plaza to apply 'One Card with Multi Number' and also free of charge to receive phone call in Hong Kong and Guangdong Province in Mainland China. Their target customers will be some we called 'People whom work in Hong Kong and China ' and through the border everyday and so frequence per week and every month.

After Peoples Mobile in Hong Kong were merged into China Mobile Group for past few year, their marketing position is quite not clear and not unique. Further, 3G license they didn't grant it and most negative impact expressed from press and public affected their company brand impression and most peoples' perception.

However, recently their marketing strategy is quite unique and also they know that it must be focus on their mid-low income group of peoples who would pay their phone bills below $100 per month and these group of peoples would normally worked in Hong Kong and China normally and through borders everyday . Thus Peoples Mobile always offer some campaign with most attractive usage prices to enlarge their market share in Hong Kong Movable Mobile Market. Their stratgy and target customers are not same as those target to high income group with high usage such as Smartone, or One2Free brand.

With same as some peoples in Hong Kong, I still own one Hong Kong cell phone number and one China phone number for my convenience. Right now I link up my China phone number with Hong kong phone number automatically when I cross the border and it will save sometime for switch these 2 cards on my own in fact. However, I forget that it also create one problems as I am used to accessing GPRS on my China phone card and right now I have to solve this problems as I don't want to use this card(after linked with 2 phone numbers) to access GPRS in Mainland China due to it will occur some extra charges.

This time they offer this 'One Card with Multi Number' by using different media vehicles, such as newspaper, internet website, and also TV broadcast. Their media planning and using vehicles are exposure to different group of their target audience, and I think that it is a effective and efficiency market mix of communication to all target audience.

Rgds

Eric kwan